11:00 AM |Creating your communications content plan and establishing how this will support your organisational goals and objectives.

Strategising to create large volumes of high-quality content with limited resources Keeping yourself and your team creatively inspired and creating a strategic and robust content calendar to manage Navigating the content management process across different teams and projects to maintain an uninterrupted flow of quality content Matt Moran Communications Director, Australia & New Zealand Ford Australia

11:30 AM |Panel Discussion: Increasing the visibility and cut through of PR content in a crowded media landscape

Balancing your use of paid for and earned media across social and traditional media channels Effectively increasing the visibility of your content through Search Engine Optimisation Leveraging the use of influencers in public relations to drive brand growth Making smarter use of data both internally and externally to maximise the impact of your messages Panellists: Matt Moran Communications Director Australia & New Zealan Ford Australia Adam Freedman Head of Brand and Communications Booktopia Louisa Luscombe Brand Communications Manager Forbes Australia

11:00 AM |Encouraging social advocacy from your employees’ to gain credible organic reach and build trust

Identifying employee advocacy leaders and empowering them to build up your employee advocacy program Ensuring that branding, messaging and adherence to guidelines consistent across your employees’ social media use Incentivising employee advocacy to get and maintain interest in your program Equipping employees with the resources and content to share via social media Salil Kumar Social Media Lead Allianz Australia Ross Monaghan Vice Chair, IABC Asia Pacific Allianz Australia

11:30 AM |Creating an impactful and effective social media campaign

Understanding how to create social media campaigns that are meaningful, authentic and relatable Establishing the goals of your campaign and creating an individual content strategy for each of your channels Identifying the most important metrics for assessing your campaign’s effectiveness and tailoring your approach accordingly Holly Taylor Manager – Campaigns National Heavy Vehicle Regulator

1:00 PM |Implementing data-driven public relations strategies to amplify the impact of your messages

Building industry authority through trustworthy messages based on accurate, reliable data Incorporating data into your communications to strengthen media engagement with your content Gathering data at every stage of the press release process to assess the strengths and weaknesses of your public relations campaign Julian McCrann Public Relations Manager Roy Morgan

1:30 PM |Panel Discussion: Using data analytics to enrich and advance your communications

Collecting the right data to measure the impact of your communications and assess if your message is reaching the right audiences Utilising storytelling to convert statistics and figures into interesting and compelling messages to maximise their impact Using big data to make corporate communications more accurate, efficient, faster, and relevant Panellists: Matt Moran Communications Director Australi New Zealand Ford Australia Julian McCrann Public Relations Manager Roy Morgan Dan Connell Head of Corporate Communications SEEK

1:00 PM |Panel Discussion: Developing a policy for dealing with social media trolls and other offensive and abusive content

Establishing a social media monitoring and moderating strategy to track comments and mentions related to your brand Identifying the situations in which responding to inappropriate comments is worthwhile Standardising your process of actioning offensive comments and blocking repeat offenders Panellists: Holly Taylor Manager – Campaigns National Heavy Vehicle Regulator Salil Kumar Social Media Lead Allianz Australia Sophie Winter Social Media Manager Australian Wildlife Conservancy

1:30 PM |Case Study: Roads, Rates and Reels: Managing Multiple Brands Under One Council Banner

How to effectively oversee and harmonise various sub-brand social media accounts under a single council umbrella Discover strategies for maintaining a cohesive brand identity while catering to diverse community needs Practical tips, success stories, and pitfalls to avoid and how to ensure your message is both consistent and tailored to each sub-brand’s unique audience Sarah Adams Social Media Manager City of Melbourne Katharine Chomkowicz Content and Social Media Manager City of Melbourne

Agenda - Comms and Social Media

Agenda

We’re in the process of bringing together the best of the best for the upcoming agenda. Be the first to hear about the latest updates by registering your interest on the link below as 10th Annual Comms Leaders Summit will announce the most dynamic line up of local and international speakers with the most relevant case-studies